Aluru Hanumantha Rao

Digital Communication; Digital World; Artificial Intelligence; Internet of Things; Emerging Technologies.

This research paper addresses the important role of communication in leading the digital word which focuses on the impact of organizational transformation, significance of digital communication tools (DCT), digital collaboration, culture and innovation. Digital technologies are emerging swiftly and cutting-edge technologies are the pivotal tools in effective, persuasive and multimodal communication to deal with complex situations in leading the digital world (DW). The study will be using qualitative approach using a secondary data collection process by a comprehensive literature review, examines and outline the importance of transparent, advanced digital communication innovations and adaptability in the DW. The findings have suggested businesses leverage DCT to increase agility, enhanced flexibility and performance, reduced operational costs, internal and external collaboration, decision making and competitiveness. Moreover, the research has addressed challenges like cyber security risks, possible miscommunications and digital fatigue while proposing practices to optimize communication in DW. The research contributes broader discourse on digital leadership by emphasizing communication as a key driver in sustainable growth and transformation. Communication is one the important aspects of leadership in the digital era as advanced technology demands seamless interactions, data flow, information exchange for decision- making and collaborations. The increased demand for Artificial Intelligence (AI), Internet of Things (IoT), Digital Marketing and remote work culture for the soft operational switch of organizations and effective communication for the digital environment, marketing strategies, advanced technology adoption and cyber security management. The research purpose is to address the impact of communication on digital landscape and organizational success.

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சா.திருப்பதிசாமி

திருக்குறள், வாழ்வியல் மேம்பாடு

எல்லா உயிர்க்கும் பிறப்பு என்பது பொதுஇயல்பு என்று அனைவரும் சமம் என்ற கோட்பாட்டை உலகிற்கு அறிமுகப்படுத்தியது திருக்குறள். உலகப்பொதுமறை, பொய்யாமொழி, வாயுறைவாழ்த்து, தமிழ்மறை, பொருளுரை, தெய்வநூல், திருவள்ளுவம் என ஆகச்சிறந்த பெயர்களைக்கொண்டு இவ்வுலகில் மானூடம் திறம்பட மேம்பாடடைய வழிவகை உரைக்கும் நூல் திருக்குறள். வையம் வாழ்வாங்குவாழ அறம், பொருள், இன்பம் என்று முப்பால் அதிகாரங்களை குறள்வெண்பா வடிவில் எடுத்துரைத்தரைத்துள்ளார் வள்ளுவப்பெருமகனார்.
உலகத்தமிழர்களாலும் பிறஇனத்தவராலும் ஈராயிரம் ஆண்டுகளுக்கு மேல் பின்பற்றி கொண்டாடப்படும் நீதிநூல் திருக்குறள் என்பது சிறப்புக்குரியது. இத்திருக்குறளில் மானுட வாழ்வியல் மேம்பாடு என்னும் கருத்தியல் நோக்கோடு அமைவதுதான் இக்கட்டுரையின் பயனாகும்.

திருக்குறள்

S. Pankayar Chelvi, V. Parimala devi

Disagreement; Communities; Democracy, Constituencies; Primary Motivator; Influential People; Production and Distribution Industry.

The goal of this research paper is to examine how our current conceptions of journalism and news have developed by examining a variety of elements that have influenced the evolution of journalism as we know it today. Before considering how we can anticipate our conceptions of journalism to evolve as the twenty-first century progresses, it will also consider recent advancements in the field of journalism. The nature and function of journalism in modern times are not well defined or without disagreement. There are those who argue that journalism plays a multitude of significant roles in any democracy. These include facilitating public awareness of the political, social, and economic spheres as well as guaranteeing political responsibility. Some contend that journalism is crucial to a society’s cultural life as well. Although it amuses and entertains us, it may also have a significant impact on how various communities and constituencies within society are shaped and reflected. Thus, journalism can contribute to the fabric of public life by acting as the social glue that unites communities and shapes our conception of identity (Anderson, 1983). Therefore, one could argue that journalism shapes identities more than it provides news in any objective sense since it aims to establish a symbolic ritual of connection with its audience (Carey, 1989). However, more critical evaluations of journalism emphasize how it contributes to the upholding of established power structures in society. This is related to the context and setting in which journalists work as well as the time and economic pressures they face, and it is not always the fault of the journalists themselves. In the past, journalists have worked for fiercely competing news organizations, where profit has always been the primary motivator. This makes journalism appear to represent certain principles that put the needs of those with the greatest financial gain from the news production and distribution industry first. According to certain theories (Chalaby, 1998; Herman & Chomsky, 1988), these values are actually a part of the strategies used by the most influential people in society to hold onto their positions of power by defining the purpose and role of journalism in ways that support and mirror their own interests. All of these viewpoints on journalism will be examined in this research paper in an effort to determine how our current understanding of journalism came to be. The goal is to gain a deeper understanding of why contemporary journalism is the way it is and what the future may hold for both it and us.

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V.Parimaladev, S. Pankayar Chelvi

Economic Operations; Commercial; Human Existence; Education; Entertainment.

Modern communication technologies’ effects on society are a common context for studying ICT. The development of the services sector, which includes the banking, transportation, logistics, and retailing industries, will be significantly influenced by information and communication technology (ICT). Technology is now considered essential for many commercial and economic operations as a result of globalization. Nowadays, information and communication technology affects every facet of human existence. They perform in business, education, entertainment, and workplace settings. New communication and information technologies have a significant impact on the way the world is changing. The way we live our lives is significantly impacted by the creation, advancement, and application of information and communication technologies in today’s dynamic world. Researchers, educators, and students around the world have a difficulty as well as an opportunity as a result of these ubiquitous technologies. Nearly every element of human existence has been impacted by the advancement and convergence of computer and communication technologies, together known as information and communication technologies or ICT.

[1] K.M.P(2018).use of ict resource and service atstate University libraries in Gujarat a study.
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K.Gandhimathi

Robotic Process Automation; RPA; Automation; Technology; Healthcare; Robots.

Robotic Process Automation (RPA) is a new technological revolution whose main purpose is to eliminate repetitive processes from people & organizational tasks. Different forms of technologies are combined in robotic process automation. RPA is a relatively new and fast robotics technology. This criterion is the subject of extensive research by the researchers. The basic concepts of RPA are highlighted in this paper, as well as its use in the healthcare industry. Clinic costs are rising every year, and the predicted increase in patient numbers necessitates the hiring of additional medical personnel. This circumstance has an impact on medical treatment quality. On the other side, the system seeks to identify ways to cut costs, improve job efficiency, and deliver excellent patient care. As a result, businesses require the assistance of robotic healthcare automation, which allows them to automate all difficult and time-consuming processes. The benefits of adopting RPA in healthcare were discovered in this research. Due to the coronavirus pandemic, healthcare has become one of the most demanding and hard industries. Every attempt is being made to solve as many problems as feasible. In the healthcare industry, 30% of tasks can be automated. RPA technology can be a huge help because it can be used in a variety of ways.

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Ali Ashrafi

MT; NLP; BLEU; Google Translate; Targoman; IBM

In recent years, automatic translation as one of the sub-branches of natural language processing science in our country has been considered by many researchers, including the automatic translators of Targman, Faraazin, etc. In order to localize this technology, these automatic translators need to be evaluated and studied accurately and dynamically. However, large companies such as Google have also worked in this field in order to translate other languages into Persian and vice versa, but due to reasons such as inappropriate figures, calligraphy problems and other problems of Persian language in providing a good and even average translation in Persian language, Google cannot be a good machine translation for Persian language. The purpose of this study is to evaluate different translation machines including Google Translate and Targoman. For this purpose, two sentences in English and Persian in five scientific branches of linguistics, computer, psychology, genetic engineering and chemistry have been randomly selected from the scientific books of these branches. The evaluation criterion in this paper is the BLEU test, which was introduced as a standard method by IBM in 2001. After performing BLEU test on the scores obtained by each translation machine, Google Translate and Targman were ranked first to second .As the results show in a completely statistical and general way, the scores obtained by these machine translators are not satisfactory and the development of these translation machines to reach the desired level requires the efforts of researchers in this field. In addition, the goal of the current research is to examine the methods of improving machine translation using two-level sorting, linguistic features, machine translation evaluation system, semantic ambiguity, semantic similarity, structural reconstruction, as well as computerized linguistics and machine translation software. Due to the widespread increase in regional and international communications and the need for information exchange, the demand for translation has increased in recent years. They also have common and repetitive words, in which case machine translation can be used as an alternative to human translation. There are several ways to improve machine translation which this proposal deals with it.

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Dr. V. Senthur Velmurugan

Distributed Computing; Characteristics of Distributed Computing; Benefits of Cloud Computing; Cloud Deployment Models; Cloud Figuring in Library and Information Science; LIS.

Distributed computing is a procedure that gives benefits to virtual machines. Distributed computing administrations are changing how organizations and open establishments use data innovation. Today cloud administrations are accessible to meet most any Information Technology (IT) needs. The primary point of Cloud registering is to get adaptability the framework, because of which Central Processing Unit (CPU) and memory will be completely used. Utilization of distributed computing in libraries is generally new territory when contrasted with its applications in business and corporate division. Libraries everywhere throughout the world are moving towards distributed computing usage to utilize the highlights and administrations of it to improve their frameworks and administrations. This article talks about the nuts and bolts of distributed computing alongside its attributes, types, favourable circumstances, needs and applications in the field of libraries. This article talks about both the positive and negative part of distributed computing and it additionally tells the accepted procedures for the execution in the library condition to get its most extreme advantage.

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[9] Nandkishor (2012), Use of Cloud Computing in Library and Information Science Field, International Journal of Digital Library Service, Vol: 2, No: 3.

முனைவர் ஜோ.சம்பத்குமார்

அறம்; ஒழுக்கநெறி; பண்பாடு; மெய்யியல்; சமயம்; உதவுதல்; அறம் வெல்லும் மறம் வீழும்.

மனிதனுடைய நடத்தையின் நன்மை, தீமைகளை ஆய்வதே அறம்.அறம் என்பது சமுதாயத்தில் வாழும் மனிதர்களின் நடத்தையைப் பற்றி ஆராயும் கலையாகும்.இக்கலைத் தன்மையில் உள்ள மகிழ்வான தருணத்தை வெளிப்படுத்தும் வகையில் அற இலக்கியம் நிறைய எழுந்துள்ளது.

[1] அறவாணன்.க.ப, ‘அற இலக்கியக் களஞ்சியம்’, மணவார் மருதூன்றி பதிப்பகம், சென்னைமுதற்பதிப்பு – 2008.
[2] கௌமாரீஸ்வரி. எஸ், பதினெண் கீழ்க்கணக்கு நூல்கள் மூலமும் உரையும், சாரதா பதிப்பகம், சென்னை,2015.
[3] பதினெண் கீழ்க்கணக்கு நூல்கள்,நியுசெஞ்சுரிபுக்ஹவுஸ், சென்னை, 2016

Dr. J. Dhilipan, D. B. Shanmugam, Imran Quraishi

Long Short Term Memory; LSTM; Tensorflow; Neural Network Module.

Stock trading is one of the foremost activity in finance world. Stock market prediction is used to find the long run values of the stock and other financial factors influenced on a financial exchange. The technical and fundamental or the statistical analysis is employed by most of the stockbrokers while making the stock predictions. Python programming language in machine learning is used for the stock market prediction. In this paper we have proposed a Machine Learning (ML) approach which trains from the available stocks data and gain intelligence and then uses the acquired knowledge for an accurate prediction. In stock market prediction, the aim is to predict the longer term value of the financial stocks of a corporation [1]. The recent trend in market prediction technologies is that the use of machine learning approach which makes predictions supported the values of current stock market indices by training on their previous values. Machine learning itself employs different models to form prediction easier and authentic. This paper focus on Regression and Long Short Term Memory (LSTM) based Machine learning to predict stock values. The factors that are being considered include re-open, close, low, high and volume [2,3].

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