Vijaya Kumar, Honi Tatam, Narimeti Vijay, Dr.V.Arulalan

Graphene-based solar cells; Silicon-based PV cells; Life Cycle of a PV module

— In the rapidly growing usage of solar energy, traditional silicon-based cells present challenges such as limited recycling methods and significant End-of-Life (EOL) waste. In contrast, Graphene-based solar cells, emerge as a promising alternative, offering higher efficiency, durability, and improved recycling prospects. The recycling process incorporates collection, disassembly, material recovery, and component repurposing. This method requires less energy and fewer chemicals, as graphene can be reclaimed with minimal environmental impact and synthesized from bio-waste. Graphene’s robust mechanical properties also contribute to longer operational lifespans, delaying EOL waste. This sustainable approach not only addresses waste challenges but also offers scalable, eco-friendly recycling methods that lower the ecological footprint of solar energy.

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[10] P. Chhillar, B.P. Dhamaniya, V. Dutta, and S.K. Pathak, “Recycling of Perovskite Films: Route toward Cost-Efficient and Environment-Friendly Perovskite Technology,” ACS Omega, vol.4, no. 7, pp.11880–11887,2019. https://doi.org/10.1021 /acsomega.9b01053.
[11] L. Calderone, “Dye Sensitized Solar Cell is the Future of Solar,” AltEnergyMag, 2020. [Online]. Available: https://www. altenergymag.com/article/2019/12/dye-sensitized-solar-cells-is-the-future- of-solar/32431 (accessed Oct. 01, 2024).
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Mr. Bhuvanesh. M, M. Arunkumar

Awareness, Appealing, Qualities, Advertising Strategies, Aesthetics.

Advertisements have been utilized for numerous years to sway the purchasing habits of consumers. Advertisements play a crucial role in generating awareness and perceptions among customers regarding cosmetic products; both of these factors form a potent combination to affect the purchasing habits of consumers. This specific study was carried out on 200 young males or females who use various cosmetic brands to examine the effect of advertisements on their purchasing behaviours while generating awareness and shaping perceptions. Correlation and regression analyses were employed to determine the connection between these factors. The results uncovered offer a new approach for managers to formulate effective strategies for marketing cosmetic products. These findings indicate that advertisements are highly effective in raising awareness among individuals, yet they fail to establish strong perceptions in the minds of consumers. Both of these factors, namely consumer awareness and consumer perceptions, will drive consumers to purchase a particular product, as there exists a positive relationship between them. The research domains were Eastern Mumbai (Kurla, Ghatkopar, Bhandup, Mulund, Vikhroli, Kanjurmarg, Powai, Chembur, Govandi, Mankhurd, and Trombay.)

[1] Abiodun, A. O. (2011). The impact of advertising on sales volume of a product a case
[2] Desai, K. (2014). A study on consumer buying behaviour of cosmetic products in
[3] Kolhapur. . Reviews of Literature Volume 1 , Issue 10 / May 2014ISSN:-2347-2723 .
[4] Fazal ur Rehman, T. N. (2014). How Advertising Affects the Buying Behavior of Consumers in Rural Areas: A Case of India . Academic Research International Vol. 5(4) .
[5] Gunjan Baheti, D. R. (2012). The impact of advertising appeals on customer buying behavior. International journal of research in commerce & management volume no. 3, issue no. 11 (november) .
[6] Gupta, S. A. (2013). Impact of Promotional Activities on Consumer Buying Behavior: A Study of Cosmetic Industry. International Journal of Commerce, Business and Management (IJCBM), ISSN: 2319–2828 Vol. 2, No.6, .
[7] Hye-Shin Kim, j. J. (2008). The effects of facial image and cosmetic usage on perceptions of brand personality. Journal of fashion marketing and management .
[8] Ivančová, A. (2013). Is it about money or marketing? – International marketing strategies in the luxury cosmetic industryexploratory multiple case study of Chanel, Guerlain and La Mer. . GRA 19003 – Master thesis .
[9] Nidhi Kotwal, N. G. (2008). Impact of T.V Advertisements on Buying Pattern of Adolescent Girls. Kamla-Raj 2008 J. Soc. Sci., 16(1): 51-55 .
[10] Rai, N. (2013). Impact of advertising on consumer behaviour and attitude with reference to consumer durables. International journal of managemnet research and business startegy ISSN 2319-345X Vol. 2, No. 2
[11] Raju, D. D. (2013). The Role of Advertising in Consumer Decision Making. IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 14, Issue 4 .
[12] Ringrow, H. (n.d.). “Because we’re worth it” (?): Femininity and cosmetics advertising slogansin a cross- cultural perspective .
[13] Sandra Jakštienė, D. S. (2008). The Psychological Impact of Advertising on the Customer Behavior . Communications of the IBIMA .
[14] Tamizhjyothi, M. J. (2013). Consumer Attitude towards Cosmetic Products . IJEMR –Vol 3 Issue 6 – Online – ISSN 2249–2585 – Print – ISSN 2249-8672 .
[15] Xu Yang, S. J. (2012). Ideal Types of Strategic Innovation An Exploratory Study of Chinese Cosmetic Industry. International Journal of Business and Management; Vol. 7, No. 17; .
[16] Yasir Rafique, M. N. (2012). Impact of advertisement on consumer behavior of fmcg in lahore city . Academic Research International ISSN-L: 2223-9553, ISSN: 2223-9944 Vol. 2, .

Mr. Martin Prasad P, Dr. Ramamurthy C

Buyers, Purchase, Decision, Brand, Monetary, Impact, Factors.

Buyer’s attitudes does not remain the same or stable in every situation; it fluctuates over time. There are several factors that influence buyer’s attitudes. As these factors change, buyer’s attitudes also adapts. In this research paper, an effort has been made to understand the effect of various demographic factors on buyer’s attitudes. The data for the study is obtained through a questionnaire. In this fierce competition for capturing the largest market share, only those producers will succeed who can analyse buyer’s attitudes. In this regard, buyer’s attitudes plays a crucial role. An attempt has been made here to explore how and to what degree these demographic factors influence buyer’s attitudes. The research reveals that it is essential for manufacturers of electronic products to understand buyer’s attitudes. This knowledge enables them to boost their sales and seize a larger portion of the market share.

[1] Bagozzi, Richard P., “On the concept of intentional social action in consumer-behaviour,” (2000).
[2] Bottolio, Raymond C., Edwin B. Fisher, “An Experimental investigation of consumer behaviour in a controlled environment.” (2005).
[3] Kumar Rakesh, “Consumer Behaviour and Role of consumer research in marketing.” journal of commerce and trade (2017).
[4] London, E. Laird, “Self Concept ideal self-concept and consumer purchase intentions,” (1974). Olashavsky, Richard W., Donald H. Granbois, “Consumer Decision Making-Fact or Fiction,”(1979).
[5] Palan, Kay M. and Robert E. Wilkas, “Adolescent-Parent Interaction in Family Decision Making,” (1997).
[6] Rashmi Adaval, “How Good Gets Better and Bad Gets Worse: understanding the impact of effect on Evaluations of known Brands,” Journal of Consumer Research 2003.

Dr.N.Gurumurthy, Dr. N.K. Pradeep Kumar

Ecotourism, Digital Transformation, Tourists, Community Empowerment

Ecotourism has become a pivotal element in the sustainable development of the nation, intertwining economic growth, community empowerment, and conservation efforts. At its core, ecotourism involves responsible travel to natural or protected areas, fostering an appreciation for the environment and promoting awareness to mitigate adverse environmental impacts while simultaneously enhancing societal well-being. The current trend is characterized by a digitalized economy, where all economic activities are increasingly reliant on the integration of technology and digital innovations. The rise of digital technology has been remarkable on a global scale, with the travel and tourism industry being one of the earliest sectors to adopt digital transformation. This transformation encompasses the integration of digital tools such as augmented reality, mobile applications, and data analytics into ecotourism practices. By leveraging these digital resources, ecotourism operators can offer visitors engaging and educational experiences that deepen their connection to nature and foster a sense of environmental stewardship. To ensure a viable future for both tourists and the nation, it is essential for ecotourism to fully embrace this digital evolution. Nonetheless, the sector faces challenges, including limited resources, environmental degradation, social unrest, and market competition. This study emphasizes the implications of digitalization on sustainable ecotourism and explores potential solutions to these challenges.

[1] Hinings B., Gegenhuber T., Greenwood R., (2018), “Digital innovation and transformation: An institutional perspective”, Information and Organization, Pp. 52-61, Vol.28, Issue 1.
[2] Hojeghan, S., Esfangareh, A., (2011), “Digital economy and tourism impacts, influences and challenges”, Procedia Social and Behavioral Sciences, Pp. 308–316, Vol.19.
[3] Noha Abouzeid (2022), The Impact of Digitalization on Tourism Sustainability: Comparative Study between Selected Developed and Developing Countries, Diamond Scientific Publishing, Pp.30-50.
[4] Ngo Thi Dung, Nguyen Thi Hong Loan (2024), “Opportunities and Challenges in Digital Transformation of the Tourism Industry in Vietnam”, International Journal of Advanced Multidisciplinary Research and Studies, Pp. 1310-1313, Vol.4, Issue 1.
[5] Swati Ajay Shigaonker (2018) “Success of Digitalization in Tourism Industry in India” International Journal of Trend in Scientific Research and Development, Pp.217-223.

Dr. Karukkuvel M

Life Requirements, Job Duties, Employees’ Routine, Responsibilities, Satisfaction

Work-life balance essentially refers to the favorable connection between work and other vital activities in life, such as family, leisure, personal growth, and community development matters. The connection cannot be distinctly characterized and differs from individual to individual based on their life requirements. Work-life balance aims to provide employees with more flexibility in their work routines, enabling them to harmonize their job duties with their external responsibilities and personal interests. The aim of the research was to investigate how work-life balance impacts employee performance. The specific goals were to determine how the conflict of work-family priorities impacts employee performance and to assess how employee assistance programs influence employees’ routine. The study employed a descriptive method, specifically a case study approach. The approach employed for data collection was the primary method. Primary data was collected using structured questionnaires. Data was examined using the statistical package for social science (SPSS). The information was displayed in table form with percentages shown. Chi-square tests were conducted to assess whether the independent variables affect the dependent variable. The research showed that conflicts between work and family priorities impacted employee routine. The research, consequently, determined that achieving work life balance is a crucial element of both work and family that should be adopted to enhance employee routine. The study thus suggested that organizations find methods to balance employees’ job responsibilities with their family needs to minimize the disparity and enhance overall satisfaction.

[1] Asher R (2011) Shattered: Modern Motherhood and the Illusion of Equality. London: Random House.
[2] Beauregard, T. A., & Henry, L. C. (2009). Making the link between work-life balance practices and organizational performance. Human Resource Management Review, 19 (1), 9-22.
[3] Bonney N (2005) Overworked Britons? Part-time work and work–life balance. Work, Employment and Society 19(2): 391–401.
[4] Crompton R and Lyonette C (2008) Who does the housework? The division of labour within the home. In: Park A, Curtice J, Thomson K, Phillips M and Johnson M (eds) British Social Attitudes: The 24th Report. London: SAGE, 53
[5] Gupta Y. & Sharma N. (2013). An Empirical Analysis of Work Life Balance in Corporate mployees with Special Respect to Marital Status in Moradabad Region. Asia Pacific Journal of Marketing & Management Review. ISSN 2319-2836 Vol.2 (9), September (2013)
[6] Hennig M, Stuth S, Ebach M and Hägglund AE (2012) How do employed women perceive the reconciliation of work and family life? A seven-country comparison of the impact of family policies on women’s employment. International Journal of Sociology and Social Policy 32(9): 513–29.
[7] Hofacker D and Konig S (2013) Flexibility and work-life conflict in times of crisis: a gender perspective.
[8] International Journal of Sociology and Social Policy 33(9/10): 613–35.
[9] Kalliath, T., & Brough, P. (2008). Work-Life Balance: A review of the meaning of the balance construct.
[10] Journal of Management and Organization, 1(4), 323-327.
[11] Kamau, J. M., Muleke, V., Mukaya, S.O. & Wagoki, J. (2013). Work-Life Balance Practices on Employee Job Performance at Eco Bank Kenya. European Journal of Business and Management. Vol.5, No.25, 2013
[12] Pocock B. (2005) Work-life ‘balance’ in Australia: limited progress, dim prospects. Asia Pacific Journal of Human Resources 43(2): 198–209.
[13] Roman PM. A commentary on the integration of EAPs: Some cautionary notes from past and present. Journal of Workplace Behavioral Health. 2005;20(3):395-406.
[14] Sayer LC (2010) Trends in housework. In: Treas J and Drobnič S (eds) Dividing the Domestic: Men, Women, and Household Work in Cross-National Perspective. Stanford, CA: Stanford University Press, 19–38
[15] Steiber N (2009) Reported levels of time-based and strain-based conflict between work and family roles in Europe: a multilevel approach. Social Indicators Research 93(3): 469–88.

Ms. R Uma

Social Media, Networking, Entertainment, Students, Academic Performance

In today’s technological world, the Internet holds an essential position in students’ lives. Students utilize the internet for various purposes, such as communication, studying, gaining knowledge, entertainment, etc. This research aims to explore the effects of social networks on students’ physical and psychological well-being. It also investigate how social networks influence students’ academic performance. Ultimately, it determined that excessive social network usage negatively affects students’ physical and mental health. Social Networking Platforms positively influence their academic performance. The research also mentions that social media be taught as a subject or during a workshop/seminar to raise awareness about cybercrimes and the relevant policies (both security and privacy). Social media is a concept centred on a platform for individuals globally to discuss their concerns and viewpoints while sharing information. Social networking sites (SNS) essentially serve as tools that enable people to exchange information, ideas, images, videos, and much more through a designated network. Graduate students generally favour social networking websites for leisure purposes also. Additionally, this research study revealed that individuals may engage with social networking websites due to social influence. The study indicates that the majority of students access social networking websites because of their friends. Lastly, the research explored how young people have been compromised regarding their personal and affiliated information.

[1] Banya, K. (2011). Are Affiliated Universities the Solution to The Higher Education Crisis in Sub- Saharan Africa? International Association of Universities, 14, 161-174.
[2] Bowen, J. D., Gogo, J. O. &Maswili, R. (2012). Marketing Strategies That Attract and Increase Student Enrollment in Institutions of Higher Learning in Madras. 2nd Annual Conference Proceedings Kabarak University.
[3] Cubillo, J., Sanchez, J. &Cervino, J. (2016). International Students Decision- Making Process.International Journal of Education Management, 3(5), 77 – 82.
[4] Delloite&Touche (2014).The Commission for Higher Education Affiliated University Studies.Nairobi; Commission for Higher Education, Madras.
[5] Engel, J. F., Warshaw, &M. R., Kinner, T., (2014).Promotional Strategy: Managing the Marketing Communications Process (8thEdition). Irwin: Burr Ridge. IL.
[6] Hesel, R. A. (2013). The Influence of Social Media Sites on the College Search Process.StudentPoll, 7(2), 1–8.
[7] Kotler, P.,& Fox, K. (2013), Strategic Marketing for Educational Institutions (8th Edition),
[8] Prentice-Hall, Englewood Cliffs, NJ.
[9] Malan, J. P. &L’estrange, J. A. (2013).Public Relations Practice in South Africa, (4th Edition).Prentice-Hall, Englewood Cliffs, NJ.
[10] Osewe, G. O. (2013). The Effectiveness of Internet Advertising on Consumer Behaviour: The Case of University of Nairobi Students. Journal of Services Research, 4(2), 45-74.
[11] Pumain, D. (2016). Hierarchy in Natural and Social Sciences. New York, New York: Springer- Verlag.
[12] Rayport, F. J. &Jaworski, B. J. (2014). E-commence. New York: McGraw Hill.
[13] Siddiqui SS, Singh T (2016) Social Media its Impact with Positive and Negative Aspects. International Journal of Computer Applications Technology and Research 5: 71-75.
[14] Uchendu, C. C., Nwafor, I. A., &Nwaneri, M. G. (2015). Marketing Strategies and Students’ Enrolment in Affiliated Secondary Schools in Calabar Municipality, Cross River Madras, Nigeria. International Journal of Education and Practice, 3(5), 212 – 223.

Mr. Rubakannan T S, Dr. Murugesan S

Sneaky Promotion, Brand Recognition, Awareness, Recall, Buying Patterns

The advertising sector has become extremely competitive and more complex, requiring advertisers, marketers, and producers to utilize diverse modern communication strategies. Modern advertising techniques include online marketing, masked advertising, subtle advertising, social service campaigns, celebrity endorsements, in-store promotions, and digital out-of-home marketing. This study intends to investigate the impact of Sneaky Promotion on Consumer Buying Behavior in the context of CHENNAI. The quantitative research approach was utilized, and information was collected through a survey technique using an adapted questionnaire. A sum of 150 valid questionnaires was collected from important cities in CHENNAI. Results suggest that the instrument is reliable for evaluating the constructs. Correlation analysis shows a favorable relationship between the independent and dependent variables. Regression analysis demonstrated that Sneaky Promotion, Brand awareness and Brand recall have a significant impact on consumer buying behavior, whereas Sneaky Promotion Brand recognition does not significantly influence consumer purchasing behavior.

[1] Hasslinger, A., Hodzic, S., & Obazo, C. (2013). Consumer Behaviour in Online Shopping. Retrieved 4 12, 2013, from Kristiansand University, Department of Business Studies.
[2] Haghshenas, L., Abedi, A., Ghorbani, E., Kamali, A., & Mohammadnaser, H. (2013). Review consumer behavior and factors affecting on purchasing decisions. Singaporean journal of business economics, and management studies , 17-24.
[3] Hackley, C., Tiwsakul, R. A., & Preuss, L. (2008). An ethical evaluation of product placement :A deceptive practice? Business Ethics: A European Review, Vol. 17, No. 2 109-120.
[4] Handlin, A. (2012). The Molty Fool. Retrieved 01 29, 2013, from wiki.fool.com: http://wiki.fool.com/Advantages_and_Disadvantages_of_Building_Brand_Equity
[5] Huan, C., & Audrey, D. (2012). College-aged young consumers’ interpretations of product placement in social games. Emerald Group Publishing Limited , 1-23.
[6] Kiran, V., Majumdar, M., & Kishore, K. (2012). Innovation in In-Store Promotions: Effects on Consumer Purchase Decision. European Journal of Business and Management , 36-44.
[7] Lee, M., & Faber, R. J. (2007). Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention. Journal of Advertising , 75-90.
[8] Redondo, I. (2012). The effectiveness of casual advergames on adolescents’ brand attitudes. European Journal of Marketing , 1671-1688.

Dr. Gladstan P.D

Travellers’ Destination, Social Media, Word-Of-Mouth, Component Analysis.

Travel and tourism ranks among the most promising industries globally, and information plays a critical role in this field. Nowadays, the manner in which travellers use this information during their travel decision-making process has evolved. The extensive advancement of Information and Communication Technology, particularly within the tourism sector, is one of the factors that has driven this change. Social media are engaging communication platforms typically utilized for community-driven contributions, content sharing, interactions, and cooperation among individuals. Notable social media platforms include Facebook, Twitter, Google+, Wikipedia, LinkedIn, and others. These social media outlets act as sources of information and impact decision-making processes. Experiences from travel, along with photos, videos, and other media shared on social platforms, can impact future tourists when choosing their destinations. This research aimed to explore how social media influences the decision-making of tourists. Data were gathered from 167 participants utilizing a judgmental sampling method. The gathered data were examined through principal component analysis, resulting in the reduction of 15 variables to two factors (social media information regarding the destination and social media word-of-mouth). Additionally, the level of impact of the identified factors on tourists’ choices for destination selection was assessed through regression analysis, indicating that these two factors account for 52.2% of the data variance.

[1] Souzaa, S. C., & Machadob, D. F. C. (2017). Use and Influence of Social Media on Trip Planning: a quantitative study. Revista Turismo em Análise – RTA, 28(2), 25-270.
[2] Sahin, G. G., & Sengun, G. (2015). The Effect of Social Media on Tourism Marketing: A Study among University Students. Management and Administrative Sciences Review, 4(5), 772-786.
[3] Carnoy, J. (2017). 5 Ways Social Media Has Transformed Tourism Marketing. Entrepreneur. [Available at: https://www.entrepreneur.com/article/286408] [4] Olenski, S. (2014). The Impact of Social Media in the Travel Marketing Industry. Forbes. [Available at: https://www.forbes.com/sites/steveolenski/2014/0 2/07/the-impact-of-social-media-in-the-travel- marketing industry/#3de88d7e2ad3] [5] Kazak, L. (2016). The Impact of Social Media on the Tourism Industry. [Available at: https://www.linkedin.com/pulse/impact-social-media-tourism-industry-liudmila-kazak] [6] Dwityas, N. A., & Briandana, R. (2017). Social Media in Travel Decision Making Process. International Journal of Humanities and Social Science, 7(7), 193-201.
[7] Li, X. (2016). Chinese outbound tourism 2.0 (Advances in hospitality and tourism). Boca Raton, FL: CRC Press.
[8] Minazzi, R. (2014). Social media marketing in tourism and hospitality. New York: Springer Cham Heidelberg.
[9] Munar, A. M., & Jacobsen, J. K. S. (2013). Trust and involvement in tourism social media and web-based travel information sources. Scandinavian Journal of Hospitality and Tourism, 13(1), 1-19.
[10] Uysal, M., Perdue, R., & Sirgy, J. (2012). Handbook of tourism and quality-of-life research: Enhancing the lives of tourists and residents of host communities. New York: Springer Science & Business Media.

Kristiningsih, Santirianingrum Soebandhi, Adrianto Trimarjono, Mochamad Ali Imron

Culinary Experience; Hedonic Well-Being; Recurring Visit Intentions; Consumer Demographics

This study investigates the impact of culinary experiences on hedonic well-being and the propensity for repeat visit intentions within the realm of culinary tourism. A primary focus is to understand the moderating role of consumer demographics in this relationship. Research was conducted in specialty culinary locations across East Java, utilizing purposive sampling and a structural equation model supported by the PLS program. The findings underline a significant positive correlation between culinary experiences and hedonic well-being, and between hedonic well-being and intentions to revisit. However, consumer demographics such as age, gender and job type did not moderate the relationship between culinary experience and hedonic well-being. The results, represented by p-values <0.01 and path coefficients of 0.79 and 0.66 respectively, illuminate the integral role of exceptional culinary encounters in elevating consumers’ joy, satisfaction and sense of belonging, encouraging Recurring Visit Intentions. In contrast, demographic variables with larger associated p-values (0.46, 0.43, and 0.37) failed to significantly influence this relationship. Consequently, the emphasis is on enhancing the quality of culinary experiences rather than focusing on demographic aspects to foster overall consumer gratification and nurture recurring culinary tourism.

[1] Baltescu, C. A. (2016). Culinary experiences as a key tourism attraction. Case Study: Brasov County. Bulletin of the Transylvanian University of Brasov. Economic Sciences. Series V, 9 (2), 107.
[2] Chang, RCY, Kivela, J., & Mak, AHN (2011). Attributes that influence the evaluation of travel dining experience: When East meets West. Tourism Management, 32(2), 307–316
[3] Dong, P., & Siu, NY-M. (2013). Servicescape elements, customer predispositions and service experience: The case of theme park visitors. Tourism Management, 36, 541–551.
[4] Hair, J.F. (2011). Multivariate data analysis: An overview. International encyclopedia of statistical science, 904-907
[5] Komaladewi, R., Mulyana, A., & Jatnika, D. (2017). The representation of culinary experience as the future of Indonesian tourism cases in Bandung City, West Java. International Journal of Business and Economic Affairs, 2 (5).
[6] Sthapit, E., Coudounaris, D.N., & Björk, P. (2019). Extending the memorable tourism experience construct: an investigation of memories of local food experiences. Scandinavian Journal of Hospitality and Tourism, 19 (4-5), 333-353.
[7] Stone, M. J., Soulard, J., Migacz, S., & Wolf, E. (2018). Elements of memorable food, drink, and culinary tourism experiences. Journal of Travel Research, 57 (8), 1121-1132.
[8] Wijaya, S., King, B., Morrison, A., & Nguyen, TH (2017). Destination encounters with local food: The experience of international visitors in Indonesia. Tourism Culture & Communication, 17 (2), 79-91.
[9] Yun, D., Hennessey, S. M., & MacDonald, R. (2011). Understanding culinary tourists: Segmentations based on past culinary experiences and attitudes toward food-related behavior. International CHRIE Conference-Refereed Track. Paper 15.
http://scholarworks.umass.edu/refereed/ICHRIE_2011/Friday/15

Unggul Priyadi, Siti Achiria, Mochamad Ali Imron

Waqf Land; Digital-Based Nazhir Services; Co-Creation; Stakeholder Engagement; Sustainable Development.

In the management of waqf land assets, the implementation of digital-based Nazhir services offers the potential for co-creation value that benefits multiple stakeholders. By utilizing technology to streamline management processes and enhance stakeholder engagement, the true economic, social, and environmental potential of waqf lands can be unlocked, contributing to sustainable development and social empowerment. This conceptual paper aims to investigate the potential of digital-based Nazhir services for co-creation value in waqf land asset management in Bantul. Through a comprehensive literature review, we establish the significance of effective waqf land management, the potential of digital technology, and the importance of co-creation. The synthesis of these concepts offers a compelling framework to revolutionize the management of waqf lands, enabling their transformation into vibrant and sustainable assets. The proposed framework includes an online platform for showcasing waqf lands, streamlined management processes facilitated by digital technology. The initiation of co-creation through the active engagement of stakeholders, from local communities to investors, provides collective decision-making, and ultimately value generation.

[1] Ari, I., & Koc, M. (2021). Towards sustainable financing models: A proof-of-concept for a waqf-based alternative financing model for renewable energy investments. Borsa Istanbul Review, 21, S46–S56. https://doi.org/10.1016/j.bir.2021.03.007
[2] Arshad, R., Noor, A. H. M., & Yahya, A. (2015). Human Capital and Islamic-Based Social Impact Model: Small Enterprise Perspective. Procedia Economics and Finance, 31, 510–519. https://doi.org/10.1016/s2212-5671(15)01195-8
[3] Bouslama, G., & Lahrichi, Y. (2017). Uncertainty and risk management from Islamic perspective. Research in International Business and Finance, 39, 718–726. https://doi.org/10.1016/j.ribaf.2015.11.018
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