Waves of Various Demographic Sides on Buyer Attitude – An Empirical Research of Electric Appliances

Mr. Martin Prasad P, Dr. Ramamurthy C

Buyers, Purchase, Decision, Brand, Monetary, Impact, Factors.

Buyer’s attitudes does not remain the same or stable in every situation; it fluctuates over time. There are several factors that influence buyer’s attitudes. As these factors change, buyer’s attitudes also adapts. In this research paper, an effort has been made to understand the effect of various demographic factors on buyer’s attitudes. The data for the study is obtained through a questionnaire. In this fierce competition for capturing the largest market share, only those producers will succeed who can analyse buyer’s attitudes. In this regard, buyer’s attitudes plays a crucial role. An attempt has been made here to explore how and to what degree these demographic factors influence buyer’s attitudes. The research reveals that it is essential for manufacturers of electronic products to understand buyer’s attitudes. This knowledge enables them to boost their sales and seize a larger portion of the market share.

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