An Empirical Study on the Factors Shaping Millennials’ Purchasing Behavior and Its Influence on Food Waste

Mr.T. Sureshkumar, Ms Deepha Rithik Balaji

Food Waste, Food Waste Management, Millennials, Shopping Habits

Food is widely available and easily accessible, leading to misconceptions that contribute to excessive food waste. Controlling food wastage is crucial to ensuring long-term food security and meeting fundamental human needs. This study examines the key factors influencing millennials’ purchasing behavior and how their food handling practices impact waste generation. A structured questionnaire was used to collect data from millennial respondents, providing insights into their shopping habits and attitudes toward food consumption. The findings indicate that socio-demographic variables, psychological influences, economic factors, and health consciousness significantly shape millennials’ purchasing decisions. Additionally, the way they handle purchased food—whether efficiently or inefficiently—plays a critical role in determining food wastage levels. Understanding these factors can help develop strategies to reduce food waste and promote responsible consumption habits

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