Livelihood Challenges of Vegetable Vendors in Rural Weekly Market: Insights from Tamil Nadu

Sivakami P, Preethi K

Livelihood Security; Vegetable Vendors; Rural Weekly Markets; Informal Sector

Vegetable vending in weekly rural markets constitutes a livelihood strategy for a significant section of India’s informal workforce. Despite its significance in ensuring food availability and income generation, vegetable vending remains acclaimed by income insecurity, occupational vulnerability, and limited institutional support. This study examines the livelihood challenges faced by vegetable vendors operating in the Vadipatti Weekly Market of Madurai District, Tamil Nadu. Using primary data collected from 50 vegetable vendors through focus group discussions, structured interviews, and field observations, the study analyses market risks, infrastructural constraints, income patterns, price volatility, access to social security, and digital exclusion. The findings reveal that vegetable vending is predominantly a survival-based livelihood, particularly for women, elderly individuals, and widows. Income instability due to seasonal fluctuations, absence of government intervention, lack of storage facilities, and dependence on bargaining significantly undermine livelihood sustainability. The study states that strengthening rural market infrastructure, extending welfare coverage, and formally recognising vegetable vendors are essential for enhancing livelihood security and encouraging inclusive rural development.

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