Promoting Employee Well-Being through AI-Augmented Leadership

Dr. Zeineb ESSID

AI-augmented leadership; Employee well-being; MENA region.

Purpose: This study aims to examine the direct effects of AI-augmented leadership on employee well-being within the Middle East and North Africa (MENA) region.
Design/methodology/approach: A quantitative approach was employed, analyzing survey data collected from 104 professionals in Tunisia, Egypt, and Saudi Arabia.
Findings: The results reveal that AI-enhanced leadership has a positive and direct impact on employee well-being. Originality/value: This study provides a pioneering analysis of how AI-assisted leadership directly influences employee well-being in the underexplored MENA region. It introduces a human-centered framework tailored to the region’s unique characteristics, promoting ethical and context-sensitive adoption of AI technologies in organizations undergoing digital transformation.

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