Factors Influencing Women for Entrepreneurship in Indian Perspectives

Ms. Seema K, Dr. Arokiamary Geetha Doss

Women Entrepreneurs, Advice And References, Elements Impacting Entrepreneurship, Challenges Encountered.

In recent years, there has been a notable rise in the number of female entrepreneurs in India. Various elements affect this expansion, but the most significant are the thrust and twitch factors. Thrust factors are barriers and limitations that women face in their current roles, including bias, insufficient opportunities, and limited access to resources. These challenges motivate women to explore entrepreneurship as a way to tackle these issues. The chances and benefits that entrepreneurship offers, including financial freedom, flexibility, and the ability to pursue one’s passion, are known as twitch factors, in contrast. These benefits attract women, making them more likely to launch their own businesses. Women are increasingly eager to launch their own businesses, yet several hurdles still need to be addressed. These encompass obstacles to funding, an absence of social networks, and cultural and societal biases against women entrepreneurs. The government alongside several organizations is striving to tackle these challenges and enhance the environment in India for women entrepreneurs. Although thrust and twitch elements continue to drive the growth of women’s enterprises in India, further efforts are needed to equalize opportunities for these individuals and enable them to achieve their maximum potential.

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