Local Wisdom and Green Economy: The Integration of Farming and Village MSMEs

Moeljadi, Wahdiyat Moko,Risna Wijayanti, Mochamad Ali Imron

Green Economy; Sustainable Business; Creative Industry; Village MSMEs; Village Agricultural Business.

Without planning that is integrated with the environment, increasing production and consumption utilizing natural resources in the village will give negative excesses to nature. Agriculture and village MSMEs will not be able to last long if the previously beautiful nature is not preserved, because beautiful nature is a strategic advantage for rural communities to support the community. Through the involvement of the Forest Management Village Partnership Institute and Perhutani orderlies, there is hope for the Jabung village community to not only emerge as a short-term economically superior village but can become a role model as a village with a business that is integrated with the environment so as to produce a sustainable livelihood. Of course, the social potential of rural areas in the form of collaboration of local wisdom also needs to be utilized to show the advantages of Jabung village which is integrated in maintaining the sustainability of its business and nature. The previous research and community service that has been carried out by the FEB-UB Team has opened the understanding of the people of PandansariLor Village, Jabung District, Malang Regency to increase the value of village business. Through assistance and assistance in increasing village businesses, advancing village tourism, establishing collaboration of village elements, integrating village businesses to providing Appropriate Technology has helped the Jabung village community in general as a mentoring partner to increase community income. The business development of Jabung village from relying on natural cultivation needs to be developed into a more integrated and more modern village business framework that provides hope for the people in the village to improve their living standards and be sustainable, so it needs to be integrated with the green economy. The purpose of this study is to formulate a framework for the implementation of village business development that is integrated with environmental conservation armed with meta-research on agricultural development and village MSMEs to reach a green economy perspective utilizing the collaboration of compounds and local wisdom. The location of the village that was used as the object of research was pandansariLor village, Jabung.

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