Customer Satisfaction towards OnePlus Mobile Phones Market in India

P. Ramya, R. Oylarasi

Customer Satisfaction; OnePlus; Smartphones; Brand Loyalty; Product Quality

The smartphone industry is intensely competitive, with brands constantly innovating to meet evolving consumer expectations. OnePlus has emerged as a significant player in the premium segment, particularly in India. This study aims to analyze the level of customer satisfaction towards OnePlus mobile phones by examining factors such as product quality, features, pricing, and after-sales service. A descriptive research design was employed, utilizing a structured questionnaire to collect primary data from 100 OnePlus users. Data analysis was performed using percentage analysis. The findings reveal a high level of overall satisfaction among users, with key strengths being camera clarity (53%), specifications (41%), and product quality (35%). A significant majority of users (85%) reported being satisfied or highly satisfied with the product quality, and 76% expressed a preference for OnePlus over other brands. However, perceptions on pricing were mixed. The study concludes that OnePlus enjoys strong brand loyalty and customer satisfaction, driven primarily by its high-quality hardware and performance, though continuous improvement in service aspects is recommended for sustained growth

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