Author
Dr.S.Ramesh
Keywords
Social Orders, Advanced Innovations, Distributed Computing, Hierarchical Authority, Deception
Abstract
In the quickly developing computerized world, correspondence assumes a urgent part in molding ventures, associations, and social orders. The appearance of advanced innovations — like the web, cell phones, online entertainment stages, and distributed computing — has reformed how people and elements impart. This paper looks at the job of correspondence in driving the advanced world, underlining its significance in data trade, hierarchical authority, buyer commitment, and cultural change. Powerful correspondence in the computerized domain works with ongoing associations, upgrades navigation, and empowers the formation of customized encounters. Besides, it cultivates coordinated effort, drives advancement, and assists associations with exploring emergencies and oversee public insights. As computerized specialized apparatuses keep on developing, they present the two open doors and difficulties, including the advanced separation, issues of protection and security, and the spread of deception. By getting it and utilizing advanced correspondence systems, associations and people can flourish in this interconnected world. The paper likewise investigates the basic obligation of computerized correspondence in cultivating moral practices and battling advanced disparities, guaranteeing that correspondence stays a power for positive cultural change in an undeniably digitalized future.
References
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[2] Shirky, C. (2008). Here Comes Everybody: The Power of Organizing Without Organizations. Penguin Press.
[3] McLuhan, M. (1964). Understanding Media: The Extensions of Man. MIT Press.
[4] Kegan, R., & Lahey, L. L. (2009). Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization. Harvard Business Press.
[5] HBR (Harvard Business Review) (2020). Digital Transformation and Communication: How Leaders Can Navigate and Drive Change. Harvard Business Publishing.
[2] Shirky, C. (2008). Here Comes Everybody: The Power of Organizing Without Organizations. Penguin Press.
[3] McLuhan, M. (1964). Understanding Media: The Extensions of Man. MIT Press.
[4] Kegan, R., & Lahey, L. L. (2009). Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization. Harvard Business Press.
[5] HBR (Harvard Business Review) (2020). Digital Transformation and Communication: How Leaders Can Navigate and Drive Change. Harvard Business Publishing.
Received: 13 July 2024
Accepted: 27 October 2024
Published: 29 October 2024
DOI: 10.30726/ijmrss/v11.i4.2024.11414
14-The-Role-of-Communication-in-Leading-the-Digital-World.pdf