Recent Elevation of Mutual Funds – A Study on Human Ecology Perception

Ms. Selvi P, Dr. Fathima Thabassum N

Digital Marketing, Mutual fund Investment, demographic factors, Investment Decisions, Return on Investment.

The encroachments in technology have shrunk numerous barriers in the path of business, benefiting both businesses and consumers by augmenting their spending experiences. The upsurge of digital advertising within financial service sectors has abridged the process for mutual fund companies to connect with a broader assortment of investors and has also made it much more convenient for potential investors regarding the accessibility of information. Against this background, the primary aim of this paper is to explore the influence of Digital Marketing on investors’ Mutual Fund Investment Decisions and subsequently determine the key demographic factors that affect online investments.

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