An Association of Education and Income with Convenient Payment Mode in the E-tail Industry during the COVID Pandemic

Author
Gurumoorthy. K, Dr. V. Sasirekha
Keywords
COVID Pandemic; Education; E-tailing; Income; Payment Mode.
Abstract
E-tailing is the process of selling the goods and services to the large number of customers in the smaller quantity through the internet platform. Indian e-tailing sector is showing a burgeoning growth during the COVID Pandemic. The main purpose of the study is to test the association of the demographic variables Education and Income with the customer’s preference towards the mode of payment. The scope of the study is confined with both the tangibles and the intangibles in horizontal e-tailers. The sampling frame of the study is the respondents those who have a previous experience in buying goods from the horizontal e-tailers. The purposive sampling technique was adapted to choose the respondents. The sample size was 620 respondents. The data was collected during COVID pandemic in India. The data analysis tool was the Chi-square test. The result from the data analysis indicates that both the education and income of the customers are related to the customer’s preference towards the convenient mode of payment during the online shopping. The suggestions and conclusions are discussed further in detail.
References
[1] Abu-Shamaa. R., Abu-Shamab.E. andKhasawneh.R., (2016), Payment Methods and Purchase Intention in Online Stores: An Empirical Study in Jordan, International Journal of E-Business Research,12(2), 31-44.
[2] Antinoja.R. and Scherling.D. (2019). The effect of e-payment methods on Online Purchasing Cancellation, Jonkoping University.
[3] Bandi.C.,Moreno.A., Ngwe.D. andXu.Z. (2019). The Effect of Payment Choice on Online Retail: Evidence from the 2016 Indian Demonetization, Harward Business School.
[4] Business Today(2021, July)., The e-tailing in India, Business today.
[5] Khan.S. and Jain.S. (2018). A study on Usage of e-Payments for sustainable growth of online business, IOSR Journal of Business and Management, 74-81.
[6] Mallesha.C. (2020). A Case study on Perception Towards Online Payment Systems Among Urban and Rural Customers, International Journal of Advanced Research in Commerce, Management and Social Science, 3(1), 196-204.
[7] Mchugh.M.L(2013)., The Chi-Squae Test of Independence, BiochemiaMedica, 23(2),143-149.
[8] Siby.R.M. (2021). A study on consumer perception of digital Payment Methods in times of Covid Pandemic, Munich Personal Repec Archive.

Received  :21 July 2021
Accepted  :23 September 2021
Published :29 September 2021
DOI: 10.30726/ijmrss/v8.i3.2021.83021

Download “Education-and-Income-with-Convenient-Payment-Mode.pdf” Education-and-Income-with-Convenient-Payment-Mode.pdf – Downloaded 7 times – 143 KB