Exploring the Role of Media Strategy and new Product Development in long term Success of Market Acceptance – A Case Study of Pogo Channel

Abstract :

The relevance of idea generation and new product development for competitive performance of service industries and for the long term economic growth is a known and recognized idea. In this context, media industries and idea innovations are usually the result of new product development to face the market demand and also applying for product promotion in various products. This paper analyzes a case of ChhotaBheem character in Pogo channel. It gives way to develop new products. This research comprises theoretical constructive that reflects empirical business case practices. Participants are school children who live in the regional area of Tirupattur, and purchase affixed products of Bheem, Suki and Kaliya. This paper analyses how psychological factors influences purchasing behaviors. Now day’s children take decision in the family for purchasing their product than their parents. This research work gives further studies of product life cycle of Maturity and Declining Stage.

Authors: A.Susai Raj, F.S.A.Antony Jesu Rajan, V.S.Adora Gnana Sheela

Article : Exploring the Role of Media Strategy and new Product Development in long term Success of Market Acceptance – A Case Study of Pogo Channel

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